An Email Marketing Platform that delivers 25 million emails a day during peak activity times

Creating impactful changes when it comes to marketing automation platforms

The client is an Email Service Provider (ESP) that helps businesses create, send, and track large volumes of personalized email that span Marketing, Transactional and Lifecycle campaigns.

The solution solves messaging problems in the Retail, Hospitality, Travel, Food and Beverage, Franchise and Gaming industries. The platform provides a range of tools and features, such as Email Campaign Creation, Advanced Segmentation, A/B Testing, Dynamic Content Personalization, Automated Workflows, and Detailed Analytics and Reporting.

The application is built in Perl using the Mojolicious framework and MySQL. The cloud infrastructure takes full advantage of AWS services like ElasticBeanstalk, RDS, SQS, ElastiCache (Redis), Lambda functions, API Gateway, RedSh.